5 years ago Elastic consulted with Dundee based brightsolid (then Scotland Online) to create a brand which would enable global growth and diversification into new markets. Following customer research, brand workshops and creative thinking, the brightsolid brand framework was born. Today brightsolid are a global player with international offices and a portfolio of very successful online consumer brands. Working with the management team, Elastic has creatively implemented the brightsolid brand across website, exhibitions, values and interiors - maximising brand awareness with the internal team and external customer base.
As one of the world's leading business and management schools with students studying remotely in 160 countries, Edinburgh Business School understands the importance of the online study experience. Elastic were engaged to plan and design the user experience for the central courses website which delivers 40 different MBA courses in multiple languages. The project included the design of a new online user interface for EBS's innovative simulation tool, which allows students to very effectively put theory into practice and try their hand at running the economy. Simple, intelligent, on and offline advertising invites students from all corners of the globe.
Elastic worked closely with the Friends Reunited team to develop the new proposition for this iconic brand. Friends Reunited isn't just old school anymore. It's EVERY blast from the past. Every place, everything, every person holds memories. The new site encourages users to reunite these memories, save them for the future and share them. The fresh new look and feel created for the brand signifies this change. Do you remember when?
Luxury holiday property rental company Crabtree & Crabtree asked Elastic to create a new brand which would more accurately convey the quality of their service. We developed a simple but emotive look and feel to communicate the greater escape the company can offer clients. From handpicked holiday homes to all your fishing, golfing and catering requirements in the Nothumberland and Scottish Borders area. We then designed and built a fully content managed website to drive online bookings.
All-in-one IT systems monitoring experts, Monitor.us, engaged Elastic to create a distinctive brand to set them apart from competitors online. Working with the development team in Armenia, Elastic brought the product features to life via a memorable eagle themed website for the US market. Now customers can keep an eagle eye on their IT universe from anywhere - for free.
Parragon is the largest illustrated non-fiction publisher in the world. Elastic were enagaged to create a short video introduction to the many facets of the business - to give the world wide team a sense of pride in the company success they have been part of. From idea generation in the creative department in the UK to quality production in Shenzen, the story is told in minutes via animated collage.
Elastic Creative were commissioned by Origo Services (the eCommerce standards and services body for the UK financial services industry) to create a new campaign promoting their Options Transfers Service. This online tool dramatically reduces pension and asset transfer times, making the process much more streamlined and efficient. A paper plane illustration was utilised to bring the main campaign messages to life across a number of marketing materials including, sales aid video, website landing page, press and online banner advertising.
Elastic worked with Fife's largest accountancy firm, Carters, to create a new brand to take them into the future. A brand workshop with the 6 partners was the starting point for a completely new take on the brand message. To introduce the new brand to existing customers, Elastic designed the annual Carter's wall calendar which will act as a year long reminder of the forward looking changes.