Keeping strong industry ties, Elastic recently set a project for the final year design students at Duncan of Jordanstone College of Art & Design in Dundee. The brief was to create an animated ident for Elastic Creative of around 20 - 30 seconds in length. We wanted to keep the piece free from any restrictions and encourage ‘out of the box’ thinking based around the concept of our name, brand and creativity. The piece could literally be anything - funny, quirky, beautiful, simple and most of all creative. We were all very impressed with the unanimous winner - Stephen McKay. Well done Stephen!